Founder Ajuma  got a wake call as she read a Unicef  State of the World’s Children report , that stated that 58 million children were out of school in 2012 and that despite the MDG’S effort at achieving  goal 2, universal primary education Would not be achieved by 2015.

Sadly still her country Nigeria was leading the pack of 14 other nations with 10.5M children out of the school accounting for 47 percent of the global out-of-school population (UNESCO)

Poverty and disease were major contributing factors. It dawned on Ajuma that this was why street children,child labourers are common place in Nigeria and Africa.  These children surely deserved to be in school and get an education to break the cycle of poverty in their lives. Research had proven that a strong link existsbetwwen a lack of education and poverty.

She realised that there was a global need for a social innovation that could  serve as a pathway  back to regular and formal schooling through non formal education. Hence the  idea was muted to solve this problem by using the power of play resulting in the birth of ETHNIKOS Child Development Project- ‘One Million Toys for One Million Kids in Need’ project